COLLECTION
IS - THE HAIR TREND 2021

A timeless collection, not bound to seasonality, that is set to become a point of reference for hair fashion. Today and tomorrow.
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COLOR COLLECTION
FLUID MARBLE
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1/9 Gall row sx Gall row dx
COLOR COLLECTION
FLUID MARBLE
Warm, cold, energising or relaxing. Soft, jarring, rich or translucent. And then: sombre, cheerful, over the top or sophisticated. In their multitude of shades, colours come with us and express our feelings and emotions as maybe only music can do. A colour can change our day and, when we speak of hair, a whole season.
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COLOR COLLECTION
FLUID MARBLE
Warm, cold, energising or relaxing. Soft, jarring, rich or translucent. And then: sombre, cheerful, over the top or sophisticated. In their multitude of shades, colours come with us and express our feelings and emotions as maybe only music can do. A colour can change our day and, when we speak of hair, a whole season.
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MACRO TREND
COMFORTING
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1/32 Gall row sx Gall row dx
MACRO TREND
COMFORTING
“When times become complex, the clothes become simple and not ostentatious”. So Miuccia Prada, with authority, describes her collection just before the 2021 fashion show. In these simple words, the “vision” of the life of the Comforting woman is condensed, by nature little inclined to excesses and continuous transformations of image.
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MACRO TREND
COMFORTING
“When times become complex, the clothes become simple and not ostentatious”. So Miuccia Prada, with authority, describes her collection just before the 2021 fashion show. In these simple words, the “vision” of the life of the Comforting woman is condensed, by nature little inclined to excesses and continuous transformations of image.
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MACRO TREND
PERFORMING
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1/25 Gall row sx Gall row dx
MACRO TREND
PERFORMING
There’s something that the recent experience of isolation at home taught us: nothing can stop a real sporty person! Those who were born dynamic and do love sport can really never stop (of course, here “sport” means the one where you get all tired and sweaty, not the one you watch while from the comfort of your sofa). If you don’t believe this, just try to ask a sporty person to skip their weekly workout; they will look at you as if you were speaking an old Aramaic dialect. Sporty people live for their performance, for defying their physical limits, they enjoy their heartbeat rising up and the pleasing exhaustion that follows a workout.
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MACRO TREND
PERFORMING
There’s something that the recent experience of isolation at home taught us: nothing can stop a real sporty person! Those who were born dynamic and do love sport can really never stop (of course, here “sport” means the one where you get all tired and sweaty, not the one you watch while from the comfort of your sofa). If you don’t believe this, just try to ask a sporty person to skip their weekly workout; they will look at you as if you were speaking an old Aramaic dialect. Sporty people live for their performance, for defying their physical limits, they enjoy their heartbeat rising up and the pleasing exhaustion that follows a workout.
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MACRO TREND
CONSCIOUS
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1/23 Gall row sx Gall row dx
MACRO TREND
CONSCIOUS
Do you only eat locally grown food? Do you drive as little as you can and use more sustainable transport? Do you love doing yoga at dawn? Have you practiced tree hugging for years to soak up the vital energy of trees and soothe stress? Do you carefully read all the labels of what you eat, and are sustainability and a low carbon footprint still the main principles when you choose what to buy? If that is the case, then you are the perfect embodiment of this new view of life, which turned a mere trend into a behavior that is essential for survival.
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MACRO TREND
CONSCIOUS
Do you only eat locally grown food? Do you drive as little as you can and use more sustainable transport? Do you love doing yoga at dawn? Have you practiced tree hugging for years to soak up the vital energy of trees and soothe stress? Do you carefully read all the labels of what you eat, and are sustainability and a low carbon footprint still the main principles when you choose what to buy? If that is the case, then you are the perfect embodiment of this new view of life, which turned a mere trend into a behavior that is essential for survival.
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MACRO TREND
FUTURISTIC
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1/39 Gall row sx Gall row dx
MACRO TREND
FUTURISTIC
Sociologists call it “Tech-Love”, and it is this new and sudden feeling of love for technology and for the multitude of opportunities it gives us, every day. In a time when we have been deprived of everything, especially of the physical touch and human relations that fill our lives, we have realized that the future and technological science could help us by allowing us, though virtually, to fulfil our need for smiles, hugs and glances. And we are not speaking of techno-maniacs who are obsessed with home automation and would not mind spending all day queuing up to be the first to get hold of the latest smartphone. We found that we have super-modern grandparents too, who can make video calls to their grandchildren and go shopping online.
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MACRO TREND
FUTURISTIC
Sociologists call it “Tech-Love”, and it is this new and sudden feeling of love for technology and for the multitude of opportunities it gives us, every day. In a time when we have been deprived of everything, especially of the physical touch and human relations that fill our lives, we have realized that the future and technological science could help us by allowing us, though virtually, to fulfil our need for smiles, hugs and glances. And we are not speaking of techno-maniacs who are obsessed with home automation and would not mind spending all day queuing up to be the first to get hold of the latest smartphone. We found that we have super-modern grandparents too, who can make video calls to their grandchildren and go shopping online.
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MACRO TREND
EMOTIONAL
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1/25 Gall row sx Gall row dx
MACRO TREND
EMOTIONAL
If you often find yourself daydreaming, staring into emptiness, your face resting on your hands; if your idea of a perfect Sunday is spending hours reading a good book, sipping coffee and munching chocolate biscuits; if nothing makes you happier than an old romantic film, curled up on your favorite chair; and, lastly, if for you “going wild” means browsing the stalls of antiques markets, looking for little gems and inspiration… then, stop and read these pages. Emotional is your trend!
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MACRO TREND
EMOTIONAL
If you often find yourself daydreaming, staring into emptiness, your face resting on your hands; if your idea of a perfect Sunday is spending hours reading a good book, sipping coffee and munching chocolate biscuits; if nothing makes you happier than an old romantic film, curled up on your favorite chair; and, lastly, if for you “going wild” means browsing the stalls of antiques markets, looking for little gems and inspiration… then, stop and read these pages. Emotional is your trend!
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MACRO TREND
ARTY
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1/31 Gall row sx Gall row dx
MACRO TREND
ARTY
Is the artist’s gesture really the last outpost of freedom of expression and creativity? The unconscious victim of a daily life that, through smart devices, predicts our questions so that it creates new needs and constantly attracts our attention, plunging us into wonderful virtual worlds, imagination seems to have lost its power, once and for all. Been there, done that. In this sense, the indomitable spirit of purest creativity is perhaps only left in the artist’s gesture, instinctive and free of the prejudices of convention. Art is evasion, a distraction from the humdrum of reality.
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MACRO TREND
ARTY
Is the artist’s gesture really the last outpost of freedom of expression and creativity? The unconscious victim of a daily life that, through smart devices, predicts our questions so that it creates new needs and constantly attracts our attention, plunging us into wonderful virtual worlds, imagination seems to have lost its power, once and for all. Been there, done that. In this sense, the indomitable spirit of purest creativity is perhaps only left in the artist’s gesture, instinctive and free of the prejudices of convention. Art is evasion, a distraction from the humdrum of reality.