COLLECTION
IS - THE HAIR TREND 2022

A timeless collection, not bound to seasonality, that is set to become a point of reference for hair fashion. Today and tomorrow.
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MACRO TREND
TRUST
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TRUST
A word is capable of embedding the many sociopsychological implications related to the generation born between the end of the Second World War and the mid-1960s: TRUST. TRUST, because this is the generation of the economic boom, when everything seemed possible and within reach: studying, working and building a life full of expectations and hope. This generation saw the achievements of medicine and science, up to the landing on the moon. It grew up in prosperity and with the optimism of those who have their eyes set straight on the future. Women who lived their youth at the turn of the 60s and 70s witnessed all the social revolutions and revolutions of thought, challenged conventions, and became spokespeople for civil battles, including those for the recognition of greater freedom and a more significant role in society.
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TRUST
A word is capable of embedding the many sociopsychological implications related to the generation born between the end of the Second World War and the mid-1960s: TRUST. TRUST, because this is the generation of the economic boom, when everything seemed possible and within reach: studying, working and building a life full of expectations and hope. This generation saw the achievements of medicine and science, up to the landing on the moon. It grew up in prosperity and with the optimism of those who have their eyes set straight on the future. Women who lived their youth at the turn of the 60s and 70s witnessed all the social revolutions and revolutions of thought, challenged conventions, and became spokespeople for civil battles, including those for the recognition of greater freedom and a more significant role in society.
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MACRO TREND
FLEXIBLE
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1/26 Gall row sx Gall row dx
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FLEXIBLE
People born between the mid-60s and 1980s, who are now between 40 and 55 years old, belong to what is known as the transition generation. A generation that has learned, as it grew up, to adapt flexibly to the many social changes of its time, each time finding its own personal balance. Because of this ability to adapt, Framesi has chosen to identify it, in its collection, as the FLEXIBLE generation. Flexible children are the children of consumerism, Japanese cartoons, television and the first videogames. They have developed, more than any other generation, autonomy and self-confidence, because they had parents who were physically less present and who got them used to independence from the very beginning. It is precisely this independence that has become the solid foundation on which Flexible’s children have been able to build and grow the ability to stay in tune with the world around them.
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MACRO TREND
FLEXIBLE
People born between the mid-60s and 1980s, who are now between 40 and 55 years old, belong to what is known as the transition generation. A generation that has learned, as it grew up, to adapt flexibly to the many social changes of its time, each time finding its own personal balance. Because of this ability to adapt, Framesi has chosen to identify it, in its collection, as the FLEXIBLE generation. Flexible children are the children of consumerism, Japanese cartoons, television and the first videogames. They have developed, more than any other generation, autonomy and self-confidence, because they had parents who were physically less present and who got them used to independence from the very beginning. It is precisely this independence that has become the solid foundation on which Flexible’s children have been able to build and grow the ability to stay in tune with the world around them.
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MACRO TREND
ONLIFE
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1/47 Gall row sx Gall row dx
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ONLIFE
With an amusing play on words, Framesi has transformed the term “online” (being connected to the internet) into “ONLIFE”, a neologism that well underlines how millennials live their lives suspended between reality and social networks, in a constant connection to the net. But who are millennials really? What are their characteristics, their expectations and their ideals? First of all, Onlife generation refers to those born between 1981 and 1996, basically all young people with a current age between 25 and 40 years old. They are not digital natives, but they are certainly those who were able to exploit the technology of the third millennium first (and best).
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ONLIFE
With an amusing play on words, Framesi has transformed the term “online” (being connected to the internet) into “ONLIFE”, a neologism that well underlines how millennials live their lives suspended between reality and social networks, in a constant connection to the net. But who are millennials really? What are their characteristics, their expectations and their ideals? First of all, Onlife generation refers to those born between 1981 and 1996, basically all young people with a current age between 25 and 40 years old. They are not digital natives, but they are certainly those who were able to exploit the technology of the third millennium first (and best).
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MACRO TREND
NEXT
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1/21 Gall row sx Gall row dx
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NEXT
Next, which in English means something near, something subsequent, smething that will arrive in the future, is the word Framesi has chosen to identify Gen Z, the generation of the very young, to whom sociologists have attributed the last letter of the alphabet. It may seem like the end of something, but in the circle of life, after all, it is also a beginning.
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MACRO TREND
NEXT
Next, which in English means something near, something subsequent, smething that will arrive in the future, is the word Framesi has chosen to identify Gen Z, the generation of the very young, to whom sociologists have attributed the last letter of the alphabet. It may seem like the end of something, but in the circle of life, after all, it is also a beginning.
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