COURSES & AREAS
Creativity, winning competitiveness, professional development. Unique resources to keep the hairdresser's skills at their best.
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TECHNICAL AREA
LIGHTS & SHADOWS
CREATIVITY
Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Using a full color method and the best instruments for the different solutions
  • Color proposals that personalise the Italian Style Energy collection
  • The different special Energy effects
  • The infinite possibilities offered by the Framcolor lines

 

DURATION:
1 day (Monday)

CREATIVE WAVING
THE METHOD
Italian Style Framesi or Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • How a perm works
  • The chemical process
  • Main and complementary products
  • Framesi MULTI MOVE and its versions for all types of hair
  • Technical expedients
  • Assembly and desired results
  • Ideas on fashion trends
  • Cutting curly hair

 

DURATION:
1 day (Monday)

COLOR ACADEMY BASIC EXPERIENCE
THE METHOD
Technician Team


TARGET: collaborators with basic experience

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CONTENTS:

  • Skin and hair
  • Colormetry
  • Covering, highlighting and lightening
  • Decoloring
  • Framesi colorants
  • Maintenance
  • Reselling the service

 

DURATION:

2 days (Sunday and Monday)

INTENSIVE COLOR
THE METHOD
Italian Style Framesi


TARGET: professionals with advanced experience

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CONTENTS:

 

  • Skin and hair
  • pigments and light
  • Coverage
  • Pre-pigmentation/re-pigmentation
  • Decoloring and pickling
  • Framesi products and techniques
  • Problem Solving

 

DURATION:
4 days (Sunday, Monday, Tuesday and Wednesday)

COLOR MEETS BEAUTY
CREATIVITY
Italian Style Framesi & Technician Team


TARGET: professionals with advanced experience

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CONTENTS:

  • Method, theory and practice
  • Study of the face: correcting defects and highlighting values by coloring hair
  • The basic face shapes: triangular, square, round
  • Possibilities offered by chiaroscuro
  • Complexion and hair color: an assessment requiring great harmony

 

DURATION:
1 day (Monday)

COLOR ATELIER
THE METHOD
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Fashion
  • Color trends
  • Framesi products
  • Special Framesi techniques
  • Problem solving
  • Reselling the service

 

DURATION:

2 days (Sunday and Monday)

Morphosis Training
THE METHOD
Italian Style Framesi or Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Trichology bases
  • Problems and solutions
  • Presenting the range
  • Preparation techniques
  • Application techniques
  • Study of technical diagnosis and filling in the fiche
  • Half day workshop

 

DURATION:
1 day (Monday)

Exclusive Shades
CREATIVITY
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Using a full color method and the best instruments for the different solutions
  • Color proposals that personalise the Italian Style Framesi collection
  • The most suitable coloring techniques to obtain exquisite results
  • Styling suggestions to make color even more elegant
  • The infinite possibilities offered by the Framcolor lines

 

DURATION:
1 day (Monday)

STYLING AREA
CUT DIMENSION
THE METHOD
Italian Style Framesi


TARGET: collaborators with basic experience

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CONTENTS:

  • The exclusive Framesi cutting method based on pure geometrical shapes or combined together to obtain the perfect cut
  • How to read diagrams
  • Guide to the most difficult techniques
  • In team: creating a cut diagram and execution on poupettes
  • How to make the cut your starting point for the sale of other services 

 

DURATION:
6 days (Sunday and Monday)

EXTREME LEVEL CUT
CREATIVITY
Italian Style Framesi or Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • How to turn the cut into an intense creativity moment
  • The special Framesi cut techniques

 

DURATION:
2 days (Sunday and Monday)

STYLE & STYLING
CREATIVITY
Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Reselling and the customised product mix for each customer
  • Different drying types
  • Choosing the best product based on the desired result and hair type
  • the Energy collection cuts valorized through styling for extraordinary look transformations

 

DURATION:
1 day (Monday)

Fashion Trend
CREATIVITY
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Current trends in the fashion and make-up sectors
  • Collection cuts with the see-work method
  • Motives linking the cut to the season's fashion proposals
  • The collection as an instrument promoting sales of a complete professional service and product package

 

DURATION:
1 day (Monday)

TOTAL LOOK ENERGY
CREATIVITY
Italian Style Energy


TARGET: professionals with advanced experience

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CONTENTS:

  • Guide to searching for the best cut for a face shape
  • How to combine a personalised solution for fashion trends
  • The color concept and its role in the total look
  • The secrets of make-up that transforms a face highlighting values and hiding defects

 

DURATION:
2 days (Sunday and Monday)

MEN'S WORLD
THE METHOD
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Face shape and volume: imperfections and corrections with beard and moustache
  • Studying the ideal proposal through hair cut, sideburns, beard and moustache
  • Full or partial shave

 

DURATION:
2 days (Sunday and Monday)

Men's Fashion
CREATIVITY
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Guide to the knowledge of men's hair fashion novelties that personalise style 
  • How to turn the salon into an exclusive space, reserved for the man looking for a relaxing break to be dedicated to his look and try out the most advanced treatments

 

DURATION:
1 day (Monday)

Creative Lab
CREATIVITY
Italian Style Framesi


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Experimenting with gathered styles and styling
  • Styling techniques guided by the teacher
  • In-depth knowledge of Framesi styling and finishing lines, useful for launching a reselling activity

 

DURATION:
1 day (Monday)

Wedding Energy
CREATIVITY
Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • The customisation of some Italian Style Energy gathered styles
  • Preparation of hair
  • Guide to choosing accessories
  • Creation techniques

 

DURATION:
1 day (Monday)

Hairbrushing & Styling
THE METHOD
Italian Style Framesi


TARGET: collaborators with basic experience

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CONTENTS:

  • The bases of drying: instruments, preparing hair, analysing shape of head and “roses” that have to be considered when styling
  • How to create the repertory proposals
  • Specific drying techniques

 

DURATION:
1 day (Monday)

Make-Up Express
CREATIVITY
With fashion Make-Up artists


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Some theoretical concepts (distinction between skin types and choice of cosmetics, observation of face characteristics to correct defects and highlight values)
  • How to choose colors
  • How to apply the different products 
  • Practical demonstration on model
  • Operational workshop

 

DURATION:
1 day (Monday)

ABOUT THE MORPHOLOGY
THE METHOD
Italian Style Framesi or Italian Style Energy


TARGET: professionals with advanced experience

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CONTENTS:

  • Analysing the figure and features
  • Valorising personality with the “harmony-contrast” analysis
  • Stating a style
  • Building the look

 

DURATION:
2 days (Sunday and Monday)

CUT DIMENSION – FLASH FORMULA
THE METHOD
Italian Style Framesi


TARGET: collaborators with basic experience

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CONTENTS:

  • Basic techniques
  • Italian-style cut

 

 

DURATION:
2 days (Sunday and Monday)

ART&BRAIDS
THE METHOD
Italian Style Framesi


TARGET: collaborators with basic experience

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CONTENTS:

  • See-work on the model method
  • Braids and their infinite romantic, sporty and functional style possibilities
  • Assemble braids: how to combine plaits or tie different processes together
  • Create the best volume based on type of chignon
  • Combine shapes to build volume

 

DURATION:
1 day (Monday)

FORMS&VOLUMES
THE METHOD
Italian Style Framesi or Italian Style Energy


TARGET: collaborators with basic experience

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CONTENTS:

  • See-work on model method
  • The double banana
  • The double chignon
  • Combination of the various forms to create the chignon

 

DURATION:
1 day (Monday)

Fashion Cut Energy
CREATIVITY
Italian Style Energy


TARGET: owners and collaborators with average experience

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CONTENTS:

  • Instant creation of all fashion proposals
  • How to link the new cut proposal to that of a new color
  • Collection cuts with the see-work method
  • Characters linking the cut to the season's fashion proposals
  • How to turn the collection into an instrument promoting sales of a complete professional service and product package

 

DURATION:
1 day (Monday)

MANAGEMENT AREA
How to lead potential champions
by Sergio Borra (Dale Carnegie)

TARGET: professionals with advanced experience

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CONTENTS:

  • Systematic application of the method learnt
  • Guide to action and reflection with the “action learning and coaching” method
  • Control of emotions, to communicate serenely and get your collaborators' attention
  • Developing leadership

 

DURATION:
1 day (Monday)

The rewarding sale
by Sergio Borra (Dale Carnegie)

TARGET: owners and collaborators with average experience

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CONTENTS:

  • How to become sure of yourself and spontaneous when talking to clients
  • The most cutting-edge methods for communicating effectively and convincingly: “active learning and coaching”, “act first, then reflect”

 

DURATION:
2 days (Sunday and Monday)

Team value
by Sergio Borra (Dale Carnegie)

TARGET: owners and collaborators

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CONTENTS:

For owners and collaborators:

  • Strengthen your communication and interpersonal relationship skills
  • Behaviour that encourages or blocks communication
  • Break down resistance due to fear of change
  • Create team commitment: strengthen collaboration and proactiveness
  • Improve communication between team members: acknowledge the power of active listening
  • Improve the information flow: develop the ability to share information
  • Communication in a conflict

For collaborators

  • Valorize collaborator potential helping them develop winning mental attitudes and recognise themselves as members of a team
  • Get them to have a positive perception of personal and professional quality 
  • Favour a common language and common feelings
  • The service and value concept: different customers, different expectations
  • The satisfaction/customer loyalty, satisfaction/company result, collaborator satisfaction/result cycle

For owners

DEVELOPMENT OF LEADERSHIP ACTIVITIES

  • winning and losing mental attitudes
  • the basic guiding elements: motivation levers
  • clarify goals and expectations
  • basic conditions for defining a goal

LEADERSHIP AND FEEDBACK

  • give positive, constructive feedback on critical areas
  • recognise and reinforce positive behaviour
  • create an ongoing learning climate

LEADERHIP AND SUPPORT

  • the power of acknowledgement to motivate collaborators
  • create a trusting, encouraging environment
  • acquire methods to respond to the each person’s fundamental need to feel acknowledged and unique
  • that passage from group to team

 DURATION:
3 days (Sunday, Monday and Tuesday)

Morphosis Training Advanced


TARGET: professionals with advanced experience

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CONTENTS:

  • Studying the market: consumer needs
  • Verbal and non verbal communication
  • Sensual communication
  • The in salon service/product proposal
  • Study of visual merchandising: how to create the right environment
  • How to use trade marketing materials
  • The proposal of products/service to be used at home

 

DURATION:
1 day (Monday)

THE INSIGHTS® SUCCESS METHOD
Owners and salon staff

TARGET: owners and salon staff

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CONTENTS:

 

  • Know the four personalities of the of the Insights® method
  • Understand your personal sales style and that of collaborators
  • Understand customers and how to behave with them
  • Learn the most effective negotiation and communication strategies
  • Select the right resources, manage and motivate the team
MANAGE YOUR COMPANY
Salon owners

TARGET: salon owners

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CONTENTS:

  • The company’s administrative organisation
  • Fiscal planning
  • Managing relations with the bank and the accountant

 

DURATION:
2 days (Sunday and Monday)

LEUZZI AREA
SS AND FW COLLECTION P4F
by Cristiano Leuzzi



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GOALS

  • Understand how to develop a fashion image, starting from a creative idea and turning it into an expression through cut and color
  • Propose details making the difference analysing character and personality. Personalize services offered
  • Acquire self-confidence when creating every image and in the profession, using a simple, effective method
  • Create a positive working environment
  • Offer “tailor-made” and top quality style services and techniques create them creatively, fast and self-confidently

 

PARTECIPANT TARGET Owners and collaborators with strong determination, curiosity and inclination to change

NUMBER OF PARTECIPANTS 20

CONTENTS

  • P4F Collection Cristiano Leuzzi spring-summer and fall-winter
  • Cutting, coloring and styling techniques
  • 4 Hairmodels
  • Visual & Workshop Course
  • Freestyle Make-up

 

DURATION SS Collection 2 days (Sunday and Monday) - FW Collection 2 days (Sunday and Monday)

TIMES 9:30 - 17:00

WHAT MATERIAL TO BRING Cutting scissors, thinning scissors, clips, fine tooth cutting comb, spray, clipper, thermal brushes (17 mm, 23 mm, 28 mm), hairdryer, straightening and conic irons

MATERIAL AVAILABLE Framesi products, coloring instruments, teaching materials

LOCATION Accademia Framesi or external congress hall

TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
LEUZZI AREA
TECHNICAL AREA
STYLING AREA
MANAGEMENT AREA
LEUZZI AREA


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